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Ideas in Marketing: Finding the New and Polishing the Old: Proceedings of the 2013 Academy of Marketing Science (AMS) Annual Conference (Developments … of the Academy of Marketing Science) PDF




: Ideas in Marketing: Finding the New and Polishing the Old: Proceedings of the 2013 Academy of Marketing Science (AMS) Annual Conference (Developments … of the Academy of Marketing Science)

ISBN : #3319109502 | Date : 2014-10-26

Description :

PDF-a46e8 | Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these event… Ideas in Marketing: Finding the New and Polishing the Old: Proceedings of the 2013 Academy of Marketing Science (AMS) Annual Conference (Developments … of the Academy of Marketing Science)


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Mercedes Benzs Marketing Strategy Joannis Schweres PDF 89913ba2b

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by Joannis Paul Schweres : Mercedes-Benz’s Marketing Strategy in Mexico

ISBN : #3656877637 | Date : 2015-01-19

Description :

PDF-e42a7 | Seminar paper from the year 2014 in the subject Business economics – Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, EGADE Business School, language: English, abstract: The automobile industry is famous for being ahead of the curve in most areas. Automotive companies cannot rely on a one-time announcement or word-of-mouth chatter to keep a steady stream to custo… Mercedes-Benz’s Marketing Strategy in Mexico


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Mercedes-Benz’s Marketing Strategy in Mexico by by Joannis Paul Schweres

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Superior Customer Value New Economy PDF F98c38322

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Superior Customer Value in the New Economy: Concepts and Cases, Second Edition PDF




by Art Weinstein : Superior Customer Value in the New Economy: Concepts and Cases, Second Edition

ISBN : #1574443569 | Date : 2004-05-27

Description :

PDF-24e0d | Great companies consistently meet and exceed customer desires. Superior Customer Value in the New Economy: Concepts and Cases, Second Edition offers a blueprint for responding effectively to customer demands and for creating the benchmarks common to world-class service companies. The Second Edition elaborates on the latest perspectives of the business and academic communities, exploring leading ma… Superior Customer Value in the New Economy: Concepts and Cases, Second Edition


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Superior Customer Value in the New Economy: Concepts and Cases, Second Edition by by Art Weinstein

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by Martin L. Bell : How to Prepare a Results-Driven Marketing Plan

ISBN : #0814476902 | Date : 1987-12

Description :

PDF-e2222 | Book by Bell, Martin L…. How to Prepare a Results-Driven Marketing Plan


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Advertising Effect How Change Behaviour Ebook PDF 4a4e403e4

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by Adam Ferrier : The Advertising Effect: How to Change Behaviour

ISBN : # | Date : 2014-05-28

Description :

PDF-b23b2 | Want to know how to influence other people’s behaviour?In “The Advertising Effect”, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the … The Advertising Effect: How to Change Behaviour


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The Advertising Effect: How to Change Behaviour by by Adam Ferrier

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Brand Enigma Decoding Secrets Your PDF A6f7a1761

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by Duncan Bruce : Brand Enigma: Decoding the Secrets of your Brand

ISBN : #0470779608 | Date : 2008-12-31

Description :

PDF-1a408 | Brand Enigma provides a refreshing antidote to tired, conventional approaches to business development, marketing and innovation. The premise for this book is that the brand embodies the spirit of the business and, properly understood, can enable the enterprise to raise innovation, business development and performance to new levels. Based on a proven method for deconstructing and rebuilding brands,… Brand Enigma: Decoding the Secrets of your Brand


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Brand Enigma: Decoding the Secrets of your Brand by by Duncan Bruce

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Strategic Marketing Management Resource Student PDF 999048787

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Strategic Marketing Management: Tutor Resource Pack (CIM Student Texts: Diploma) PDF




by R.M.S. Wilson : Strategic Marketing Management: Tutor Resource Pack (CIM Student Texts: Diploma)

ISBN : #0750622806 | Date : 1994-10-12

Description :

PDF-ed948 | This comprehensive resource pack provides lecturers and CIM tutors with all the support material needed to run a course on strategic marketing management. The resource pack is free to lecturers who adopt the textbook. Contents include 260 OHP masters, case studies, model answers, and key terms…. Strategic Marketing Management: Tutor Resource Pack (CIM Student Texts: Diploma)


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Strategic Marketing Management: Tutor Resource Pack (CIM Student Texts: Diploma) by by R.M.S. Wilson

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Turn Your Contacts Into Cash PDF 5684cf314

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Turn Your Contacts into Cash: How to Turn Everyone You Meet and Know into an Endless Stream of Hot Prospects, Referrals and Money Using Street Smart Networking Tactics PDF




by Patrick Powers : Turn Your Contacts into Cash: How to Turn Everyone You Meet and Know into an Endless Stream of Hot Prospects, Referrals and Money Using Street Smart Networking Tactics

ISBN : #0956687008 | Date : 2010-09-21

Description :

PDF-fa32a | … Turn Your Contacts into Cash: How to Turn Everyone You Meet and Know into an Endless Stream of Hot Prospects, Referrals and Money Using Street Smart Networking Tactics


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Managers Competitive Marketing Strategies Second PDF 290505047

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by Norton Paley : The Manager’s Guide to Competitive Marketing Strategies, Second Edition

ISBN : #1574442341 | Date : 1999-04-30

Description :

PDF-fe66e | The ability to think strategically is permeating every level of successful organizations – particularly among senior executives and line managers responsible for maintaining a competitive advantage for their products and services. Above all, Manager’s Guide to Creative Marketing Strategies is a pragmatic examination of a 21st century manager.The second edition of this popular book will update you … The Manager’s Guide to Competitive Marketing Strategies, Second Edition


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Hidden Plain Sight Extraordinary Tomorrows PDF 2df380d52

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by Jan Chipchase : Hidden in Plain Sight: How to Create Extraordinary Products for Tomorrow’s Customers

ISBN : #0062125699 | Date : 2013-04-16

Description :

PDF-bc986 | Hidden in Plain Sight by global innovation consultant Jan Chipchase with Simon Steinhardt is a fascinating look at how consumers think and behave.Chipchase, named by Fortune as “one of the 50 smartest people in tech,” has traveled the world, studying people of all nations and their habits, paying attention to the ordinary things that we do every day an how they effect our buying decisions. Fu… Hidden in Plain Sight: How to Create Extraordinary Products for Tomorrow’s Customers


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